![]() They are also more personalized in nature resulting in increased conversion rates. Intent-based sequences are more valuable as they can help you target customers. These signals can be drawn from your initial outreach campaigns’ analytics – engagement metrics, reply rates, link clicks, open rates, or downloads. One can easily determine this through ‘intent signals’. This involves targeting prospects that are in the solution-searching stage of their buyer journey. This strategy gives equal attention to all prospects on the list regardless of what stage they are at in their buyer’s journey.Īn intent-based sequence focuses on the prospects’ interest levels. The first is a time-based sequence and the other is an intent-based sequence.Ī time-based sequence entails persistently emailing your prospects with at least 7-8 touchpoints with intervals in between. There are two strategies you can choose for your follow-up email sequence. So now that you understand the importance of follow-up emails, let’s discuss how you can craft the perfect one for your outreach campaign. How to write a follow-up email after no response? It is important to keep in mind that every follow-up email sent should provide value for the prospect.īelow is an example of a follow-up email that showcases how the sender provided extra value for the prospect. Responding to or opening a cold email from a business would be a secondary priority to them, thus revealing the importance of follow-up emails.įollow-ups act as ‘gentle reminders’ in case your prospect missed or forgot to reply to your email. Most of your prospects prioritize emails from their co-workers, business partners, and clients. The average business professional receives roughly 121 emails per day, making it easy for your email to get lost in the shuffle. Add value for the prospect with each interaction.Filter your audience (helps you narrow down on legitimate leads).What is a follow-up email?Ī follow-up email in a nutshell is a sequence of emails that are sent out after a significant point in the sales funnel in an effort to close a deal.įollow-up emails are effective because they: To their surprise, the sixth email in the cycle saw a huge response rate of 27%! The graph below visualizes their findings.Īnother study by Backlink.io found that emailing the same prospect multiple times can lead to 2x more responses. One such study conducted by Iko System revealed that they saw an 18% response rate for the first email and 13% for the fourth one. In fact, several studies have shown follow-ups improve response rates. Perhaps they were busy, their inboxes were cluttered, they didn’t require your services at the time or they simply missed your email.Īs a salesperson/marketer, your job is to propel prospects into actualizing the need for your product/service. There could be so many reasons why your prospects did not reply to your email. This means that they are missing out on 98% of successful deals because they are not following up. On average, only 2% of sales are made from the initial point of contact (there should be roughly around 8 touchpoints before making a sale). What they do instead is move on to new prospects, completely forgoing the opportunity of using follow-up emails to nudge the prospect towards their product/service. Most marketers and salespeople these days assume that if their email has not received a response, it is safe to assume that the prospect is uninterested. 6 Expert tips for follow-up emails to keep in mind.4 How to write a follow-up email (6 steps).3 How to write a follow-up email after no response?.Community Unlock the power of cold emailing with our fastest-growing community.Help Center Self-explored guide to your queries.Video Library Go through Saleshandy tutorials, tips and tricks.Wall of Love How Saleshandy helped people get success.Cold Email Masterclass Become a cold email master with our step-by-step guide.Blog Explore playbooks and grow with cold emailing.Affiliates Earn by recommending Saleshandy to others.Linkedin Email Finder Find email address from Linkedin.Email Tracker Know who opened and click your emails.Email Deliverability Toolkit Send your cold emails into inboxes.Unified Inbox COMING SOON Keep all your communications organized with Unified Inbox.Email Warm-up Increase your deliverability in no time.Auto Follow-up Maximize your reply rate with personalized follow-ups.Email Sequences Automate your cold email outreach to scale. ![]()
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